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EXPLORE OUR
NEW COLOURFUL
POUCHES

Taste our new vibrant and thrilling flavours inspired by Dark Mint, Hot Cinnamon and Vanilla. Comes in colourful pouches.

EXPLORE OUR NEW COLOURFUL POUCHES

Taste our new vibrant and thrilling flavours inspired by Dark Mint, Hot Cinnamon and Vanilla. Comes in exciting colourful pouches.

EDT.05 COLLECTION
MIXED PACK

Not sure on which flavour from Collection_05 to choose? Buy the mixed pack and experience all three exciting flavours inspired by Dark Mint, Hot Cinnamon and Vanilla in our coloured pouches.

COLLECTION 05 –
LIVE IN COLOUR

Collection 05 is another experiment, driven by our continuous innovation, and inspired by your feedback. We have merged the passion for living in colours with new flavours for an intensified sensorial experience.

 

SWIPE LEFT TO DISCOVER THE RANGE.

EDT.05
LIVE IN COLOUR

Taking another step within innovation, beyond flavour and introducing our new coloured pouches, LYFT/LAB is yet again pushing boundaries. Our new colourful nicotine pouches contribute to an intensified sensorial experience, where the focus is excitement, optimism, and the thrill of life. Live in colour.

LYFT/LAB X
SWEDISH TONIC

Collection 05 celebrates living in colour. Together with Swedish Tonic we have extended the celebration by creating explosive syrup flavours, to shake up your experience. Explore your senses with this exciting collaboration.

INTRODUCING OUR COLOURED POUCHES

With Collection 5,  we are testing some new and more natural flavors. Some of the ingredients and oils used in our production can cause discoloration to your favourite nicotine pouches.

We therefore decided to embrace this discoloration and introduce our first fully coloured nicotine pouches. The pouches come in green, orange and brown, and won’t discolor your teeth of course. We look forward to hearing your feedback!

EDT.05
collection
mixed pack

Not sure on which flavour from Collection_05 to choose? Buy the mixed pack and experience all three exciting flavours inspired by Dark Mint, Hot Cinnamon and Vanilla in our coloured pouches.

COLLECTION 05 - LIVE IN COLOUR

Collection 05 is another experiment, driven by our continuous innovation, and inspired by your feedback. We have merged the passion for living in colours with new flavours for an intensified sensorial experience.

EDT.05
LIVE IN COLOUR

Taking another step within innovation, beyond flavour and introducing our new coloured pouches, LYFT/LAB is yet again pushing boundaries. Our new colourful nicotine pouches contribute to an intensified sensorial experience, where the focus is excitement, optimism, and the thrill of life. Live in colour.

Lyft/lab X
SWEDISH TONIC

Collection 05 celebrates living in colour. Together with Swedish
Tonic we have extended the celebration by creating explosive
syrup flavours, to shake up your experience. Explore your
senses with this exciting collaboration.

INTRODUCING OUR COLOURED POUCHES

With Collection 5 – LIVE in COLOUR, we are testing some new and more natural flavors. Some of the ingredients and oils used in our production can cause discoloration to your favorite nicotine pouches.

 

We therefore decided to embrace this discoloration and introduce our first fully colored nicotine pouches. The pouches come in green, orange and brown, and won’t discolor your teeth of course. We look forward to hearing your feedback!

FOLLOW US ON

PREVIOUS COLLECTIONS

EDT.02
KISSED BY FIRE

HOT AND SPICY

EDT.03
FORCES OF NATURE

SWEET, REFINED AND INTENSE

EDT.04
IN FULL BLOOM

SENSATION OF FULL BLOOM

PREVIOUS
COLLECTIONS

EDT.02
KISSED BY FIRE

HOT AND SPICY

EDT.03
FORCES OF NATURE

SWEET, REFINED AND INTENSE

EDT.04
IN FULL BLOOM

SENSATION OF FULL BLOOM

FAQs

Which are the flavour variants?expand_more
Dark Mint – 6mg & 10mg Vanilla – 6mg & 10mg Hot Cinnamon – 6mg & 10mg
What is the major innovation on this collection?expand_more
For the first time in the nicotine portion category, coloured pouches are being introduced by LYFT/LAB. Besides that, we are also introducing three new flavours.
What type of colour ingredients is used to colour the pouches?expand_more
The color ingredients are food grade pigments.
Are the ingredients used to colour the pouches associated with any risk?expand_more
The ingredients used to color the pouches have been food contact approved and are safe to use in their application (TBC).
Can the pouches colour my teeth?expand_more
No, the colour will not dissolve when used.
What is the can made of?expand_more
The can is made of single polymer
Is the can recyclable?expand_more
Yes, as the can is made of single polymer, it is also recyclable. You have to empty the can before you dispose it.
What is the secondary packaging made of?expand_more
The paint buckets are made of iron, so it’s also recyclable.

Availability for purchase

Where can I buy the collection?expand_more
This collection can be purchased on: • e-commerce site: https://www.golyft.se/se/sv/lab • Retail chains: Reitan (7eleven & Pressbyrån) – but for coll. 05 you can only purchase the Vanilla 10mg variant in Reitan chains • Pop-Up store: Gothenburg (Address TBC)

Activation

Where is the pop-up store located?expand_more
You can visit our pop-up store in Gothenburg (Address TBC)
What collaboration is used for this collection?expand_more
This time we have decided to collaborate with Swedish Tonic, who created three sirups (inspired by our flavours) and three recipes for drinks. You can purchase it in our pop-up store Contact: info_se@bat.com

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