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CO/LAB:
CRA-YON 

Collection 04 is not only about groundbreaking new flavours, it’s an immersion into a floral universe. LYFT/LAB and CRA-YON are both inspired by consumer feedback and innovation within our fields.

Therefore, we’re proud to be collaborating with
CRA-YON on a perfume collection inspired by In Full Bloom. Together, we have created a unique third experience.

CO/LAB:
CRA-YON

Collection 04 is not only about groundbreaking new flavours, it’s an immersion into a floral universe. LYFT/LAB and CRA-YON are both inspired by consumer feedback and innovation within our fields.

Therefore, we’re proud to be collaborating with CRA-YON on a perfume collection inspired by In Full Bloom. Together, we have created a unique third experience.

CRA-YON:
UNISEX SWEDISH PARFUME

CRA-YON is a Swedish perfume house, founded by Niclas and Christine Lydéen. After more than 10 years in the luxury perfume business creating award-winning perfumes, Niclas and Christine launched CRA-YON. Their inspiration comes from a desire to perfect the art of perfume creation, not by compromising on ingredients, but removing excessive elements to offer unique and sustainable unisex perfumes. 

CRA-YON:
UNISEX SWEDISH PARFUME

CRA-YON is a Swedish perfume house, founded by Niclas and Christine Lydéen. After more than 10 years in the luxury perfume business creating
award-winning perfumes, Niclas and Christine 
launched CRA-YON. Their inspiration comes from a desire to perfect the art of perfume creation, not by compromising on ingredients, but removing excessive elements to offer unique and sustainable unisex perfumes. 

THE FOUNDERS:
NICLAS AND CHRISTINE LYDÈEN

With a background in fashion and design, Niclas and Christine have used their skillset in a career working with fragrance development and building brands. Their journey has given them a chance to work on a global scene, being part of the development of award-winning fragrances.

With this experience, they decided to take it one step further and launch CRA-YON – wanting to create a perfume house that inspires more people to experience and discover the combination of their sense of smell and visual art.

Similar to LYFT/LAB, CRA-YON is also inspired by consumer feedback, and seek to inspire through innovation. With this collaboration we are excited to experiment with the connection between flavour and scent, creating our very own perfume collection inspired by the sensorial world of In Full Bloom.

THE FOUNDERS:
NICLAS AND CHRISTINE LYDÈEN

With a background in fashion and design, Niclas and Christine have used their skillset in a career working with fragrance development and building brands. Their journey has given them a chance to work on a global scene, being part of the development of award-winning fragrances.

With this experience, they decided to take it one step further and launch CRA-YON – wanting to create a perfume house that inspires more people to experience and discover the combination of their sense of smell and visual art.

Similar to LYFT/LAB, CRA-YON is also inspired by consumer feedback, and seek to inspire through innovation. With this collaboration we are excited to experiment with the connection between flavour and scent, creating our very own perfume collection inspired by the sensorial world of In Full Bloom.

CRAY-ON
x LYFT/LAB PERFUME COLLECTION

Inspired by In Full Bloom, CRA-YON has developed three complementary fragrances
with inspiration from the three flavours: Apple Blossom, Rose Honey and Lavender.
By choosing complementary notes, a third experience has been created.

You will get the chance to win one of these perfumes. Follow us on @lyft_Sverige to
find out more.

VISIT OUR POP UP AT RENSTIERNAS GATA 21, 116 31 STOCKHOLM TO BUY THE PERFUMES.

21 APRIL - 23 MAY

EDT. 04_01

INSPIRED BY APPLE BLOSSOM

For this tart, fresh and cider like flavour, we have created a contrast with scents of rosé pepper for its spicy and rosy notes together with a mellow and round hint of cognac character. In the heart notes we have combined chestnut with nutmeg to bring out the round and soft tones that together with vetiver and vanilla in the base creates another dimension.

EDT. 04_02

INSPIRED BY ROSE HONEY

Because of the flowery and round taste of the second flavour, we wanted to create a sharp contrast in the top notes with fresh hints of green pear, orange and Seville orange. In combination with flowery hints of lily, neroli and soft wood, an interesting balance is created which we think is a great fit.

EDT. 04_03

INSPIRED BY LAVENDER

Lavenders best friend is citrus, so therefore we created a scent composition of citrus, grape, amber, vetiver and soft wood. A scent that directly transfer you to another place with warm, Provencal winds.

CRA-YON
x LYFT/LAB PERFUME COLLECTION

Inspired by In Full Bloom, CRA-YON has developed three complementary fragrances with inspiration from the three flavours: Apple Blossom, Rose Honey and Lavender. By choosing complementary notes, a third experience has been created.

You will get the chance to win one of these perfumes. Follow us on @lyft_Sverige to find out more.

VISIT OUR POP UP AT RENSTIERNAS GATA 21, 116 31 STOCKHOLM TO BUY THE PERFUMES.

21 APRIL - 23 MAY

EDT. 04_01

INSPIRED BY APPLE BLOSSOM

For this tart, fresh and cider like flavour, we have created a contrast with scents of rosé pepper for its spicy and rosy notes together with a mellow and round hint of cognac character. In the heart notes we have combined chestnut with nutmeg to bring out the round and soft tones that together with vetiver and vanilla in the base creates another dimension.

EDT. 04_02

INSPIRED BY ROSE HONEY

Because of the flowery and round taste of the second flavour, we wanted to create a sharp contrast in the top notes with fresh hints of green pear, orange and Seville orange. In combination with flowery hints of lily, neroli and soft wood, an interesting balance is created which we think is a great fit.

EDT. 04_03

INSPIRED BY LAVENDER

Lavenders best friend is citrus, so therefore we created a scent composition of citrus, grape, amber, vetiver and soft wood. A scent that directly transfer you to another place with warm, Provencal winds.

We wanted to be creative in the process of combining scent and flavor. Instead of replicating each flavor from LYFT/LAB Collection 04, we wanted to create a third experience - a third universe. We have therefore created three new perfumes that complement the flavors of the collection, thereby creating an entire new experience.


-  Christine and Niclas Lydéen

We wanted to be creative in the process of combining scent and flavor. Instead of replicating each flavor from LYFT/LAB Collection 04, we wanted to create a third experience - a third universe. We have therefore created three new perfumes that complement the flavors of the collection, thereby creating an entire new experience.

-  Christine and Niclas Lydéen

COLLECTION_04
RAFFLE

Follow us on @lyft_sverige to get a chance to find out more about how win one of the limited editions CRA-YON x LYFT/LAB perfumes. 

COLLECTION_04
RAFFLE

Follow us on @lyft_sverige to get a chance to find out more about how win one of the limited editions CRA-YON x LYFT/LAB perfumes. 

TASTE THE INSPIRATION

TASTE
THE INSPIRATION

@LYFT_SVERIGE

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