Josefin Eklund | Meet our collaborator

THE ARTIST
JOSEFIN EKLUND

Josefin Eklund is an innovative neon artist who combines art with light into one, which makes her work unpredictable. Her artworks often consist of abstract and playful patterns with unexpected graphic expressions and messages. Josefin has in her recent works been inspired by our flavours: as the brand itself, the flavours are rooted in the freedom of exploration, freedom to discover, and the rewarding feeling of daring to try new things. We are proud of the collaboration with Josefin as she is clearly part of the culture that LYFT / LAB stands for.

THE PIECES

Our new LYFT flavours are blended, like an artist’s colours, to be vibrant, creative and full of life.

Now Josefin Eklund has drawn inspiration from the new collection, channelling her creative talent to create three original artworks that celebrate the Savour the Flavour collection. She has used her brilliant neon palette to perfectly capture the essence and character of each blend in a celebration of art, passion and innovation.

PINA COOLADA

“Pina Coolada because the pineapple is very cool. It’s hard and spiny on the outside, but so soft, sweet and juicy on the inside.

My thoughts go to festivals, the tropics and desserts - three things I always wish were present in my life! Therefore, a very colourful and chaotic creation.”

Try it for yourself

AMARECHO

“Amarecho for the taste that remains as an echo on the taste buds.

The shape is taken from the outline of an almond, and the red abstract heart at the top symbolizes the love of the cherry. The shape is reminiscent of almond shape and is coloured in pink like the almond tree flowers, and at the bottom we have a lemon.”

Try it for yourself

GIN ICONIC

“This flavour combination feels like a fresh classic - an icon. Icons are often considered sacred, and this is an abstract variant of a saint stretching out his hands toward the sky.”

Try it for yourself

LYFT/LAB FAQs

How does the raffle work?

Simply sign up to the LYFT/LAB newsletter and you’ll have the possibility to enter into our raffle. The Gin Iconic raffle will start on a separate date; June 11th, and continue until June 21st. The Amarecho raffle will start on a separate date; June 22nd and continue until June 29th. The Pina Coolada raffle will start on a separate date; June 30th, and continue until July 9th. For more information on the terms and conditions please see here.

Are LYFT and LYFT/LAB the same?

LYFT/LAB is part of LYFT. LYFT/LAB's mission is to accelerate product development and offer ground-breaking innovations to customers, such as new flavours and improved packaging. We will regularly launch new limited edition collections to share with you and stimulate collaboration. LYFT/LAB is also the home to exclusive competitions, such as our raffle for an original Josefin Eklund neon artwork.

Can you still buy LYFT/LAB products if you don't give feedback?

You can still buy products if you don't leave feedback, but not from the LYFT/LAB collection you have already purchased from (the current collection is EDT 01_01, EDT 01_02 and EDT 01_03). So you'll need to wait for the next collection of new flavours. We will do our best to bring it to you as soon as possible.

I have left feedback, but I still can’t place a second order – what should I do?

Our system will recognise you if you have given feedback. Please make sure that you have completed the questionnaire in full. If you’re still not able to place a second order, please get in touch with our customer services team.

Are there any other benefits to leaving feedback?

Besides unlocking your next purchase, the more feedback you share, the more benefits you will have for the next limited edition collection and activities around it.

How often do the collections change?

LYFT/LAB collections change every 2 or 3 months. If you purchase and give feedback, we will update you on our next launch.

Can I order a flavour from a previous collection?

You can order from a previous collection if the old flavour has not sold out, but please remember that we can't guarantee availability.

What delivery options do you offer?

We offer free delivery to your home within the following cities: Stockholm, Gothenburg, Malmö, Västerås, Örebro, Uppsala, Linköping, Helsingborg, Norrköping , Jönköping, Eskilstuna, Borås and Södertälje. In case you live outside these cities your package will be delivered to a pick-point near you by your choice. Your order will arrive within 2-4 working days. Parcels shipped with express delivery will arrive within 1-2 working days.

How will my order be shipped?

Your order will be shipped with UPS or DSV depending on where you live. Home delivery is only available with UPS in the following cities: Stockholm, Gothenburg, Malmö, Västerås, Örebro, Uppsala, Linköping, Helsingborg, Norrköping, Jönköping, Eskilstuna, Borås and Södertälje.

LYFT/LAB WITH JOSEFIN EKLUND

THE COLLECTION