LYFT/LAB WITH JOSEFIN EKLUND
THE ARTIST
JOSEFIN EKLUND
Josefin Eklund is an innovative neon artist who combines art with light into one, which makes her work unpredictable. Her artworks often consist of abstract and playful patterns with unexpected graphic expressions and messages. Josefin has in her recent works been inspired by our flavours: as the brand itself, the flavours are rooted in the freedom of exploration, freedom to discover, and the rewarding feeling of daring to try new things. We are proud of the collaboration with Josefin as she is clearly part of the culture that LYFT / LAB stands for.
THE ARTIST
JOSEFIN EKLUND
Josefin Eklund is an innovative neon artist who combines art with light into one, which makes her work unpredictable. Her artworks often consist of abstract and playful patterns with unexpected graphic expressions and messages. Josefin has in her recent works been inspired by our flavours: as the brand itself, the flavours are rooted in the freedom of exploration, freedom to discover, and the rewarding feeling of daring to try new things. We are proud of the collaboration with Josefin as she is clearly part of the culture that LYFT / LAB stands for.
THE PIECES
Our new LYFT flavours are blended, like an artist’s colours, to be vibrant, creative and full of life.
Now Josefin Eklund has drawn inspiration from the new collection, channelling her creative talent to create three original artworks that celebrate the Savour the Flavour collection. She has used her brilliant neon palette to perfectly capture the essence and character of each blend in a celebration of art, passion and innovation.
PINA COOLADA
“Pina Coolada because the pineapple is very cool. It’s hard and spiny on the outside, but so soft, sweet and juicy on the inside.
My thoughts go to festivals, the tropics and desserts - three things I always wish were present in my life! Therefore, a very colourful and chaotic creation.”
AMARECHO
“Amarecho for the taste that remains as an echo on the taste buds.
The shape is taken from the outline of an almond, and the red abstract heart at the top symbolizes the love of the cherry. The shape is reminiscent of almond shape and is coloured in pink like the almond tree flowers, and at the bottom we have a lemon.”
GIN ICONIC
“This flavour combination feels like a fresh classic - an icon. Icons are often considered sacred, and this is an abstract variant of a saint stretching out his hands toward the sky.”
THE PIECES
Our new LYFT flavours are blended, like an artist’s colours, to be vibrant, creative and full of life.
Now Josefin Eklund has drawn inspiration from the new collection, channelling her creative talent to create three original artworks that celebrate the Savour the Flavour collection. She has used her brilliant neon palette to perfectly capture the essence and character of each blend in a celebration of art, passion and innovation.
PINA COOLADA
“Pina Coolada because the pineapple is very cool. It’s hard and spiny on the outside, but so soft, sweet and juicy on the inside.
My thoughts go to festivals, the tropics and desserts - three things I always wish were present in my life! Therefore, a very colourful and chaotic creation.”
AMARECHO
“Amarecho for the taste that remains as an echo on the taste buds.
The shape is taken from the outline of an almond, and the red abstract heart at the top symbolizes the love of the cherry. The shape is reminiscent of almond shape and is coloured in pink like the almond tree flowers, and at the bottom we have a lemon.”
GIN ICONIC
“This flavour combination feels like a fresh classic - an icon. Icons are often considered sacred, and this is an abstract variant of a saint stretching out his hands toward the sky.”
@LYFT_SVERIGE
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