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EDT.05
LIVE IN COLOUR

Collection 05 is a celebration of colourful living. Our new colourful nicotine pouches contribute to an intensified sensorial experience. Explore flavours inspired by Dark Mint, Hot Cinnamon and Vanilla.

SHAPE THE FUTURE WITH LYFT/LAB

Our innovation is driven by you. LYFT/LAB creates collections inspired by your feedback. By becoming a LYFT/LAB Co-creator, you help us shape our future collections. Share your experiences, thoughts and visions for our flavours, cans, and collections to help shape the future while also unlocking exclusive rewards.

give feedback & get rewarded

1_CREATE A MYLAB ACCOUNT

2_COMPLETE A SURVEY AFTER PURCHASE

3_CLAIM YOUR REWARDS

4_CO-CREATE WITH US

The more you give, the more you get back. By leaving feedback through our questionnaires through MyLab, you help us shape our future collections, while unlocking exclusive rewards. The first reward unlocks early access to collection 06, while other rewards range from free cans to tickets to exclusive LYFT/LAB events such as our co-creation workshops.


Co-creation workshops are exclusive events where you can share your ideas with us and fellow LYFT/LAB users, thereby shaping future LYFT/LAB collections.

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EDT.02
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Get the
lyft/lab experience
live

Enjoyed our last pop up store? Stay tuned for the next LYFT/LAB experience coming to you

 

 

EDT.05
LIVE IN COLOUR

Collection 05 is a celebration of colourful living. Our new colourful nicotine pouches contribute to an intensified sensorial experience. Explore flavours inspired by Dark Mint, Hot Cinnamon and Vanilla.

SHAPE THE FUTURE WITH LYFT/LAB

Our innovation is driven by you. LYFT/LAB creates collections inspired by your feedback. By becoming a LYFT/LAB Co-creator, you help us shape our future collections. Share your experiences, thoughts and visions for our flavours, cans, and collections to help shape the future while also unlocking exclusive rewards.

give feedback
& get rewarded

The more you give, the more you get back. By leaving feedback through our questionnaires through MyLab, you help us shape our future collections, while unlocking exclusive rewards. The first reward unlocks early access to collection 06, while other rewards range from free cans to tickets to exclusive LYFT/LAB events such as our co-creation workshops.

Co-creation workshops are exclusive events where you can share your ideas with us and fellow LYFT/LAB users, thereby shaping future LYFT/LAB collections.

PREVIOUS COLLECTIONS

EDT.02
KISSED BY FIRE

HOT AND SPICY

EDT.03
FORCES OF NATURE

SWEET, REFINED AND INTENSE

EDT.04
IN FULL BLOOM

SENSATION IN FULL BLOOM

PREVIOUS
COLLECTIONS

EDT.02
KISSED BY FIRE

HOT AND SPICY

EDT.03
FORCES OF NATURE

SWEET, REFINED AND INTENSE

EDT.04
IN FULL BLOOM

SENSATION IN FULL BLOOM

Get the
lyft/lab
experience
live

Enjoyed our last pop up store? Stay tuned for the next LYFT/LAB experience coming to you

@LYFT_SVERIGE

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FAQs

Which are the flavour variants?expand_more
Dark Mint – 6mg & 10mg Vanilla – 6mg & 10mg Hot Cinnamon – 6mg & 10mg
What is the major innovation on this collection?expand_more
For the first time in the nicotine portion category, coloured pouches are being introduced by LYFT/LAB. Besides that, we are also introducing three new flavours.
What type of colour ingredients is used to colour the pouches?expand_more
The color ingredients are food grade pigments.
Are the ingredients used to colour the pouches associated with any risk?expand_more
The ingredients used to color the pouches have been food contact approved and are safe to use in their application (TBC).
Can the pouches colour my teeth?expand_more
No, the colour will not dissolve when used.
What is the can made of?expand_more
The can is made of single polymer
Is the can recyclable?expand_more
Yes, as the can is made of single polymer, it is also recyclable. You have to empty the can before you dispose it.
What is the secondary packaging made of?expand_more
The paint buckets are made of iron, so it’s also recyclable.

Availability for purchase

Where can I buy the collection?expand_more
This collection can be purchased on: • e-commerce site: https://www.golyft.se/se/sv/lab • Retail chains: Reitan (7eleven & Pressbyrån) – but for coll. 05 you can only purchase the Vanilla 10mg variant in Reitan chains • Pop-Up store:  SKÅNEGATAN 71, Stockholm.

Activation

Where is the pop-up store located?expand_more
You can visit our pop-up store in SKÅNEGATAN 71, Stockholm.
What collaboration is used for this collection?expand_more
This time we have decided to collaborate with Swedish Tonic, who created three sirups (inspired by our flavours) and three recipes for drinks. You can purchase it in our pop-up store Contact: info_se@bat.com

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