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Welcome to our blog section Life With LYFT! Discover a world of inspiration, innovation and new taste sensations. Discover a new form of everyday stimulus. Discover LIFT.

  1. Discover the latest limited edition from LYFT. Inspired by the mighty Nordic woodlands, we introduce Nordic Winter – a refreshing experience with amazing flavors.

    Discover the latest limited edition from LYFT. Inspired by the mighty Nordic woodlands, we introduce Nordic Winter – a refreshing experience with amazing flavors.

    LYFT’s journey through the seasons continues – from sunny strawberry fields to arctic northern lights with a design that lights up the midwinter dark. LYFT’s Limited Edition Nordic Winter takes you on a trip to the Swedish pine forests, giving you a taste of the mountain herbs and ripe forest berries for a complete Nordic taste sensation.

     

    In this year’s Limited Edition from LYFT, we’ve been inspired by the Nordic fantastic nature. Let yourself be swept away on a voyage to ancient forests, enjoy the sweet scent of pine and lavender, feel your taste buds tingle with the crispness of sour forest berries and fresh mountain herbs. LYFT your senses with Nordic Winter Limited Edition! The tin has a very slim and distinctly Scandinavian design th

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  2. UpLYFTing innovation – We’re welcoming two new Flavours: LYFT Easy Mint and LYFT Urban Vibe Strong.

    Discover a tailored collection of innovation. Within the LYFT family you’ll find 9 products offering different flavors, strengths and character. Choose your favorite based on your mood, look and outfit. We’re constantly chasing new influences that help us create innovative taste combinations, sure to stir life into your own creative universe. LYFT your style to unimagined heights with all-white portions that offer balance, intensity and an explosive taste experience in an extra small format.

    In an ever-expanding spectrum of product lines from British American Tobacco, LYFT is our very latest innovation. The purpose with LYFT is to meet our customers halfway by creating products that adapt easily to a modern way. With LYFT, you get a satisfying experience through a wide range of flavors and varieties.

    It’s taken us several decades to build up a brand around the idea of making products upLYFTing through innovation, technology and creativity. In early 2012, we came up with

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  3. Menthol cigarettes to be banned in the EU as of May 2020. What does the ban mean and how does it affect LYFT?

    Menthol cigarettes to be banned in the EU as of May 2020. What does the ban mean and how does it affect LYFT?

    From the 20th of May 2020, a ban on menthol cigarettes will come into effect throughout the EU. This means that tobacco products will be removed from stores, kiosks and online shops, including menthol-flavored capsule cigarettes and rolling tobacco.

    If menthol or peppermint is your favourite flavour, you don't need to worry, though. Try LYFT Easy Mint, our new tobacco-free product with a refreshing taste of menthol. With LYFT Easy Mint, you can enjoy that refreshing rush of menthol without limitations and, of course, without any tobacco.

    The background to why menthol cigarettes are being banned in the EU

    The fact is, menthol cigarettes and other characteristically flavoured tobacco products are mostly popular with the younger crowds. The purpose of the menthol ban (among other things) is to make smoking less attractive for young people. The ban was passed on April 3rd, 2014, in the

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